VantageFX Announces Rebranding to Vantage to Reflect New Business Identity

Reputed ASIC-regulated Forex brokerage VantageFX has recently announced a rebranding to “Vantage” in a move that is seen to be the culmination of the broker’s extensive business transformation. The rebranding represents the Australia-based company’s evolution from a forex broker to an all-encompassing, global financial services provider.

From VantageFX to Vantage

On November 16th, VantageFX unveiled its new brand name, removing the FX from its name and changing its image up with a new look and logo and represents the company’s competitive edge over the last 12 years. The omission of FX from the brokerage’s name allows Vantage to express what it truly has become - an award-winning, multi-asset brokerage with best-in-class trading.

With the name change also comes a larger offering consisting of CFDs on Forex, to CFDs on Commodities, Indices, Shares, and Cryptocurrencies. Both retail and institutional traders will still be able to enjoy the same competitive spreads, ultra-fast execution, and round-the-clock customer support as before. The team behind Vantage has also promised to continue investing in cutting-edge technology to develop simpler, more intuitive and effective trading tools.

About Vantage

Vantage is a multi-regulated broker established in 2009 which is regulated by ASIC (Australia), FCA (UK), and CIMA (Cayman Islands). The platform handles an average trading volume of $200 billion each month. The retail trading business is aided by the fact that market uncertainty remains high and full of volatility.

As traders flocked to reposition or hedge their portfolios when experiencing volatility on global markets this quarter, Vantage and other brokers have had some of the busiest ever trading days. As the pandemic continues to thrive, trading volumes across all retail and institutional platforms have increased. This was evidenced in Vantage’s monthly updates, although trading volumes decreased a little in the third quarter.